Where Good Ideas Come From: The Natural History of Innovation
The printing press, the pencil, the flush toilet, the battery–these are all nice concepts. However where do they come from? What sort of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technology that push forward our lives, our society, our culture? Author Steven Johnson’s answers are revelatory as he identifies the seven key patterns behind real innovation, and traces them throughout time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that appear to look at moments of originality.
From the author of Emergence and The Ghost Map, Steven Johnson’s Where Good Ideas Come From: The Natural History of Innovation identifies key principles which are the driving force of creativity. Learn how:
* A slow hunch could be way more valuable than a Eureka moment
* The linked ‘hive mind’ is smarter than the lone thinker
* Where you think matters just as much as what you are thinking
* The very best ideas come from building on the ideas and inventions of others
From the Renaissance to satellites, medical breakthroughs to social media, Charles Darwin to Marconi, Steven Johnson reveals how, by recognizing where and how patterns of creativity happen, we are able to uncover the secrets of inspiration.
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