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Strategic Management and Business Policy: Globalization, Innovation and Sustainability (15th Edition) – Global

For courses in Strategic Management and Business Policy.

eBook details

  • Authors: Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford
  • File Size: 22 MB
  • Format: PDF
  • Length: 848 pages
  • Publisher: Pearson; 15th edition
  • Publication Date: February 14, 2017
  • Language: English
  • ASIN: B06WW122J8
  • ISBN-10: 0134522052
  • ISBN-13: 9780134522050

Utilize a strategic management model to learn and apply key concepts through cases
Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition (GLOBAL) further modernizes and sharpens this classic textbook’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this 15th global edition, Chuck Bamford and Alan Hoffman bring a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

Also available with MyLab Management (sold separately)
MyLab™ Management is an online tutorial, homework, and assessment program designed to work with this textbook to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NOTE: This purchase only contains Strategic Management and Business Policy: Globalization, Innovation and Sustainability 15e (global) PDF. No online codes are included

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