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Marketing (6th Edition) – eBook

eBook details

  • Authors: Dhruv Grewal Professor, Michael Levy
  • File Size: 164 MB
  • Format: PDF
  • Length: 720 pages
  • Publisher: McGraw-Hill Education; 6th edition (February 15, 2017)
  • Language: English
  • ASIN: B06XD39F1J
  • ISBN-10: 1259709078
  • ISBN-13: 9781259709074

Grewal and Levy’s Marketing 6th edition shows today’s social, mobile and digital college student population how marketing adds value and how firms rely on value for establishing long lasting relationships with their customers.

Underscoring that even the best services and products will go unsold if marketers cannot communicate their value, the Marketing 6e PDF eBook explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions very engaging and current.

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