Integrated Advertising, Promotion, and Marketing Communications (8th edition)

For courses in Advertising. Integrated advertising and marketing communications taught through real-life application.

eBook details

  • Authors: Kenneth E. Clow, Donald E. Baack
  • File Size: 60 MB
  • Format: PDF
  • Length: 512 pages
  • Publisher: Pearson; 8th edition (January 14, 2017)
  • Language: English
  • ISBN-10: 0134484134
  • ISBN-13: 9780134484136

Integrated Advertising, Promotion, and Marketing Communications 8th edition speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This textbook covers promotions and advertising, the role of blogs, mobile messaging, social media, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-life situations. The 8th Edition includes extensive analysis of Internet blogs, social media, and mobile helping you understand the vital links marketers use to connect with their consumers.


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