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Framework for Marketing Management (6th Edition) – eBook

For graduate and undergraduate courses in marketing management.

eBook details

  • Authors: Philip T. Kotler, Kevin Lane Keller
  • File Size: 6 MB
  • Format: PDF
  • Length: 345 pages
  • Publisher: Pearson; 6th edition
  • Publication Date: January 28, 2015
  • Language: English
  • ASIN: B00XIH2FF0
  • ISBN-10: 0133871312
  • ISBN-13: 9780133871319

A Succinct Guide to 21st Century Marketing Management

Keller’s Framework for Marketing Management 6th edition (PDF) is a concise, streamlined version of Kotler & Keller’s Marketing Management 15th edition, a comprehensive look at marketing strategy. The ebook’s efficient coverage of current marketing management practices makes for a very short yet thorough textbook that provides the perfect supplement for incorporated projects, simulations, and cases.

The 6th Edition approaches the topic of marketing from a current standpoint, focusing its strategy and information on the realities of 21st century marketing. Groups, companies, and individuals alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive downloadable etextbook.

P.S We also have the Framework for Marketing Management 6e test bank and instructor solution manual for only $10. contact us for more info.

NOTE: This purchase does not contain any codes. Only the PDF eBook is included.

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