Framework for Marketing Management (6th Edition) – eBook
For undergraduate and graduate courses in marketing management.
- Authors: Philip T. Kotler, Kevin Lane Keller
- File Size: 6 MB
- Format: PDF
- Length: 345 pages
- Publisher: Pearson; 6th edition
- Publication Date: January 28, 2015
- Language: English
- ASIN: B00XIH2FF0
- ISBN-10: 0133871312
- ISBN-13: 9780133871319
A Succinct Guide to 21st Century Marketing Management
Keller’s Framework for Marketing Management 6th edition (PDF) is a concise, streamlined version of Kotler & Keller’s Marketing Management 15th edition, a comprehensive look at marketing strategy. The ebook’s efficient coverage of current marketing management practices makes for a very short yet thorough textbook that provides the perfect supplement for incorporated projects, simulations, and cases.
The 6th Edition approaches the topic of marketing from a current standpoint, focusing its strategy and information on the realities of 21st century marketing. Companies, groups and individuals alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive downloadable etextbook.
We have ton's of ebooks, audiobooks, etextbooks, video courses and other related stuff, and not all of it has been uploaded to our online store. If you are looking for a particular book or product, but can't find it on our site, don't worry. Just shoot us an E-MAIL or send us an SMS, and we'll do our best to source it for you at the best possible rates! Also check back often, new products are being added almost every week!
1900 South Norfolk Street, San Mateo, CA 94403
Copyright © 2018-2019 - Duran Books - All Rights Reserved.
We immediately email your order. Please check your SPAM folder after purchase as sometimes the emails go there. Dismiss