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Above the Fold, Understanding the Principles of Successful Web Site Design (Revised Edition) – eBook

eBook details

  • Author: Brian D. Miller
  • File Size: 20 MB
  • Format: PDF
  • Length: 272 pages
  • Publisher: HOW Books; Revised edition (July 15, 2016)
  • Publication Date: July 15, 2016
  • Language: English
  • ASIN: B01GP0D07I
  • ISBN-10: 1440336660
  • ISBN-13: 9781440336669

Above the Fold (PDF) is an ebook about the fundamentals of clear graphic communication within the context of Web design. The ebook has 3 sections, which follow the cycle of a typical Web project:

  • PLAN
    Section 1 focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.
  • DESIGN
    The 2nd section of Above the Fold (PDF) explores the enduring principles of designing and the nuances that are specific to the field of Web design.
  • OPTIMIZE
    Finally, we close the loop and discover ways to enable your client to maximize the investment they have made in their Web site with analytics and marketing.

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